While doing some blog research, scouring the interwebs for useful and relevant content to aspiring young PR pros, I found a link to this interesting post, The Top 50 Employers Recruiting on Twitter through Lindsay Olson’s blog.
I realize that the original post came about 2 months ago- the equivialent of the stone age in web-time- but I think it’s still worth looking into. Why waste your time on online job postings and directories when the companies are trying to communicate directly? This is further support for why I feel so strongly on the importance of Tweeting For a Job (twice).
One thing I will say regarding the companies chosen: most seem to be missing the point. The operant word in the above paragraph is ‘trying’ to communicate. Upon some further investigation of many of the companies listed (I focused primarily on Chicago and New York postings, as that’s where I’m hoping to end up) several aren’t following a single person.
This shows that even companies trying to keep up with Social Media don’t get the point. It’s supposed to be social! We are not talking about one-way channels any longer. If these companies were serious about utilizing social media to recruit the best and brightest, they would be on Twellow or other directories, targeting those with expressed interests/qualifications for their company.
Now, some may say that would be unnecessary in this economic state, with far more applicants than positions. However, imagine if a company truly had a grasp of social media and used it to effectively engage with its potential employees. What kind of wonders would that do for employer branding? Not to mention the potential to increase the pool of quality applicants for future positions.
Instead, they are using their Twitter accounts as a digital bulletin board for job postings, of which there are already countless services for.
Have you found any companies that are engaging with followers, current or future employees, and customers? What else can these companies do to improve their social media presence? How can we fuel these changes?
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